The Dart

The Dart simplifies smoking with it’s cutting edge one-hitter. The logo needed to be equally sharp and edgy. Using a combination of script and sans serif typography, we were able to add an element of sleekness that sets the tone for the rest of the brand. Accompanied by an emerald green and charcoal color scheme, we created several brand assets including iconography, mobile first website design and development, and in-store displays.