Pink Dot

Pink Dot is your neighborhood liquor store, deli, and bodega that’s open late and delivers to your door. The iconic convenience store on the world famous Sunset Strip was in dire need of a rebrand. After 30 years of no clear brand direction, I joined the team to spearhead this coming of age. The new logo pays homage to the companies West Hollywood roots. The vintage typeface paired with pastel color scheme plays to the retro element of its 1980s history.